We offer two different campaign styles
Our Mass Awareness campaign delivers Premium Uber and Lyft wrapped vehicles driving 40+ hours per week, concentrated in high-traffic areas throughout downtown and surrounding neighborhoods or targeted zip codes.
A Blitz campaign is targeted event-based advertising centered around conferences, sporting events, concerts, and major conventions. We call these areas Event Marketing Areas (“EMAs”), which allow advertisers to target their audience in real life during culturally relevant moments. An EMA can form overnight, as cities and zip codes are transformed into marketing zones by crowds at large events.
"An EMA can form overnight, as cities and zip codes are transformed into marketing zones by crowds at large events."
Attribution & Analytics
mobilads connects the physical and digital worlds by pairing GPS data from our vehicles with mobile tracking technology in real-time, helping brands measure true ROI and audience segmentation, which we layer with cross-channel attribution and live retargeting.
We place a moving geofence on each unit, and combine it with billions of anonymized, CCPA-compliant mobile location events to accurately determine the likelihood of who was in viewing distance of the OOH ads. We call our in-house algorithm densiti (www.densiti.co)
mobilads offers comprehensive services, including designing, printing, and applying the car wraps, as well as managing advertising campaigns to maximize the impact and return on investment for brands.
MOBILADS, S. DE R.L. DE C.V. (mobilads mx) is a subsidiary of mobilads Inc. and provides the same services in Mexico City, Guadalajara, and Monterrey (www.mobilads.mx)
mobilads was founded by entrepreneurs Craig Cook and Niels Sommerfeld in 2017. mobilads has focused from day one on quality, value, and speed-to-launch. We provide a trustworthy platform and guaranteed impressions with rich data and reporting.
Our goal is to be at the forefront of transforming transit and traditional OOH advertising by embracing the opportunities presented by rideshare car-wrap advertising